Swabhimaan is a scheme for socio-economic development. It aims at
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providing banking services to large rural areas without banking services in the country
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providing employment to the rural youth, especially the SCs/STs and OBCs
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providing better educational opportunities to girls living in rural India in order to bring them at par with boys
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eliminating manual scavenging and thereby saving the scavengers from this humiliating task
Swabhimaan is a campaign of the Government of India which aims to bring banking services to large rural areas without banking services in the country. It was launched on February 10, 2011. This campaign is to be operated by the Ministry of Finance, Government of India and the Indian Banks' Association (IBA). An initiative which seeks better financial inclusion within India will strive for rolling out banking services in 20,000 villages without banking services with a population of 2000 by March 2012 so as to improve participation of rural folks in different plans launched by the government for them.