Goodwill is

Goodwill represents the intangible value of a business - its reputation, brand recognition, customer loyalty, and other non-physical assets that generate future economic benefits. Since goodwill cannot be physically touched or seen, it is classified as an intangible asset. Current assets are short-term, fictitious assets are deferred revenue expenditures (like preliminary expenses), and tangible assets have physical form - none of which describe goodwill.