Directions: Read the paragraph and answer the question that follows.
We are entering the Age of the Terrific Deal, where choices are almost limitless and it's easy to switch to something better. This is the first principle of the new economy. Understanding it is the first step towards understanding what is happening to the rest of our lives. All else follows. And who doesn't want a better deal? Only the indolent, insane, or congenitally complacent would pass up a product that's obviously better (and costs no more) or cheaper (and of the same quality), an investment with a higher return, a more rewarding job, a more comfortable community. You owe it to yourself, your family. You owe it to capitalism. The insistence on a better deal didn't begin in America. It's just more extreme here. For most of history, humankind lived in villages surrounded by dense forests, deserts, or otherwise dangerous and mysterious terrain.
What is the theme of the passage?