Load in mutual funds is a charge levied to cover the costs of distributing and selling the fund scheme. It pays commissions to distributors, brokers, and intermediaries who sell the fund to investors. This is why entry loads (now mostly abolished) and exit loads exist - they compensate the distribution network. AMFI's expenses are covered separately by the mutual fund industry. Printing and marketing are operational expenses borne by the AMC itself, not passed through loads.