Multiple choice

A good press release should not be

  1. factual

  2. lengthy

  3. news value

  4. format based
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

One of the essentials of a good press release is it should be brief and not lengthy. The Chiefs of Bureaus are known to strike out large parts of press releases received by them daily. One cannot blame them because they are parting with precious space and time. Therefore, the chances of including a press release increases if we keep it brief.

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