Multiple choice general knowledge

Diary is a form on which a sample of respondents is asked to keep a written record of TV viewing or radio listening.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The diary method is a traditional media research technique where selected respondents manually record their television viewing or radio listening habits. Nielsen and other research companies have used this paper-based method to collect audience data before electronic measurement devices became widespread.

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