Multiple choice

Which of the following is the product, which defied PLC concept?

  1. Amrutanjan

  2. Horlicks

  3. Hairpins

  4. All of the above
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A Correct answer
Explanation

Amrutanjan is a classic example of a brand that defied the traditional Product Life Cycle (PLC) concept. While most products follow the introduction, growth, maturity, and decline stages, Amrutanjan has maintained its market position for decades without entering the decline phase. The brand has successfully reinvented itself through consistent marketing and product improvements.

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