James bought a 100-gram silver coin for Rs. 's'. He then paid Rs. 3500 to a jewelry maker to convert the silver coin into the bracelet, and marked the price of bracelet 90% above the cost price. Later, he gave two consecutive discounts of 10% and 20% to his friend Gautam, who wanted to buy the bracelet, and still managed to make the profit of Rs. 2760. What is the value of 's'?
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