The curved surface area of a hemisphere is half the surface area of a sphere, given by the formula 2 * pi * r^2. Equating this to the given area gives 2 * pi * r^2 = 77. Solving for r^2 gives 77 / (2 * 22/7), which simplifies to 49/4, meaning the radius r is the square root of 49/4, or 3.5 cm.