Multiple choice general knowledge science & technology

This company invented the toy supermarket and introduced the "category killer" concept. It commenced its toy business in 1978.

  1. eToys

  2. Mattel Inc.

  3. Wal-mart

  4. Toys "R" Us
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Toys 'R' Us pioneered the 'category killer' concept - large specialty stores with deep inventory in one category. It started its toy business in 1948 but the question references its transformation in 1978. eToys was an online retailer, Mattel is a manufacturer, and Walmart is a general retailer.

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