Multiple choice general knowledge

You don't just buy a ______. You Earn it . Fill in the blanks.

  1. Bournville

  2. Ferrero Rocher

  3. Volkswagen

  4. Bournvita
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Bournville is the correct answer. This iconic Cadbury chocolate brand used the 'You don't just buy a Bournville, you earn it' tagline to position its dark chocolate as a premium product to be earned through sophistication and discernment, distinguishing it from everyday chocolate treats. Ferrero Rocher (B) uses a 'pass it around' theme, Volkswagen (C) focuses on engineering, and Bournvita (D) is a malted milk drink with different positioning.

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