Multiple choice general knowledge science & technology

The central premise of this Web 2.0-ish book is that common culture is dead and the future of business lies in niches. Which of the following best sellers is it?

  1. "The Long Tail"

  2. "The Cluetrain Manifesto"

  3. "The Wisdom of Crowds"

  4. "The Tipping Point"
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A Correct answer
Explanation

The Long Tail by Chris Anderson argues that the future of business lies in serving niche markets rather than mass culture. The book's central thesis is that the internet enables profitable niche markets, making common culture less relevant. The Cluetrain Manifesto, Wisdom of Crowds, and Tipping Point are different books with different theses.

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