What is the 3 C's that Michael Dell Attributes a success of e-commerce to?
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Commerce, Collaboration and Contacts
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content, commerce, and community
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Commerce, Collaboration and Content
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community, Collaboration and Contacts
Michael Dell identified the three critical success factors for e-commerce as content, commerce, and community. Content provides value to attract users, commerce enables transactions, and community builds engagement and loyalty - together creating a sustainable online business model.
Michael Dell has spoken about "content, commerce, and community" as the three pillars that make e-commerce successful — content to inform and engage users, commerce to enable transactions, and community to build ongoing customer relationships and loyalty.