Multiple choice general knowledge

The champagne of bottled beer

  1. Miller High Life

  2. Disneyland

  3. Philip Morris

  4. DHL
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Miller High Life used 'The champagne of bottled beer' to position itself as a premium, sophisticated beer choice. Disneyland (entertainment), Philip Morris (tobacco), and DHL (logistics) are in completely different industries and would never use beer-related positioning.

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