"Men are back" was Maruti Suzuki SX4's tagline positioning it as a masculine, powerful sedan in the Indian market. Launched in 2007, the SX4 was marketed as a bold alternative to soft city cars, appealing to male buyers with its robust design and performance. Lancer is Mitsubishi's sedan, i10 is Hyundai's compact hatchback, and Santro was Hyundai's entry-level small car.