Multiple choice general knowledge

Bank of Mathura is offering 1% higher interest rate on fixed diposite to senior citizens of 60 years and above. It is practising.

  1. Promotional pricing

  2. Psychological pricing

  3. Segmental pricing

  4. Product mix pricing
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Segmental pricing involves charging different prices to different customer segments based on characteristics like age, income, or location. Senior citizens are a distinct market segment with specific needs and purchasing power, so offering them 1% higher interest rates is targeting that segment.

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